Healthcare Finance. Sales Efficiency.
Sales efficiency and market
insights for a dynamic market
Analytics for customer
intelligence and market trends
New sales opportunities and
better customer relationships
As a major player in the banking industry, this healthcare finance company has taken a unique approach to helping healthcare providers and payers minimize administrative costs and maximize cash flow. By combining leading clearinghouse capabilities with premier treasury management services, and over 20 years experience working with healthcare payers and providers, it provides a full array of integrated solutions to improve the healthcare revenue cycle. To succeed, this company’s sales force has to manage multiple clients per sales rep while keeping up with the many dynamic changes in their segment, from government regulations to acquisitions to turnover in their customers’ personnel.
As a result, their sales team doesn’t have time to initiate online searches to get new business insights. Yet it’s critical for customer engagement to track and understand the changes at both the healthcare subindustry level and at the specific customer level. In order to improve the productivity of this company’s sales force and create more sales opportunities, it’s necessary to automate the customer meeting prep process by removing the need for the individual sales person to initiate complex searches by delivering useful market and customer insights straight to their inbox.
FirstRain was selected by the company for both their sales and marketing teams to help them understand the events that drive the healthcare industry on a daily basis. An individual sales account manager may be tracking many clients at one time and needs to have the exact customer intelligence for all of their clients automatically delivered to their desktop or mobile devices daily during their busy day. Sales can get their account-specific FirstRain analytics in real-time using CRM, FirstRain’s iPad, iPhone and Android Apps, or via a daily email brief. With FirstRain, sales walks into every client meeting armed with highly relevant, up-to-the-second Web and Twitter based intelligence.
“Healthcare is a dynamic segment with acquisitions, personnel changes, or new government regulations every day. FirstRain gives us a onestop solution to automatically collect all of the relevant intelligence and quickly draw insights that can be used in client meetings that very day. We’re moreefficient and more effective in our client relationships thanks to FirstRain.”
Senior Vice President
Healthcare Finance Company
FirstRain enables this healthcare finance company’s sales, marketing and management teams to go to one source to understand the events driving the healthcare segment on a daily basis. FirstRain delivers business insights and data points that enable the sales person to focus the conversation with their client in ways they simply couldn’t before, creating more new sales opportunities. With FirstRain, their sales are always on top of their clients’ news and working more efficiently. The main benefits of FirstRain for this company are: