Strategic account management is not a new sales strategy and it is known that effective SAM programs create customer loyalty, stimulate growth, enhance profitability, and lead to innovative service delivery. Since 1964, the Strategic Account Management Association (SAMA) has been focused solely on helping to establish strategic, key and global account management as a separate profession, career path and proven corporate strategy for growth.
This year’s 51st annual Strategic Account Management Association conference is taking place in San Diego next week from May 4-7th. Attendance is expected to be over 700 SAM professionals and sales executives from all over the country. With over 40 sessions, this year’s conference focuses on ‘transforming strategic account management from a sales strategy to a corporate strategy’ should lead to great discussions and learnings from attendees and speakers!
FirstRain is a proud sponsor of this year’s conference and FirstRain’s VP of Marketing & Alliances, Daniela Barbosa and FirstRain Executive Fellow, Nima Niakan will be in attendance to learn about best practices in competing for the future!
Attending? If you want to schedule a meeting with Daniela or Nima at the conference, drop us a line.
We look forward to seeing everyone next week!
Building solutions that meets today’s customer needs is core to our FirstRain mission. Over the last few months we have invested a lot of time with customers and prospects to really understand what today’s sales teams need as part of their sales acceleration strategy. Today we are pleased to announce our newest product update with FirstRain Personal Business Analytics™ for Sales 2.0 for salesforce.com. Starting today, FirstRain customers can download the newest version of FirstRain for salesforce.com from the salesforce AppExchange.
Transforming the way people market, sell and service through a customer-focused lens takes a deep understanding of the customer and the markets in which they operate. FirstRain gives sales and marketing teams the insights they need to understand emerging business challenges and opportunities, driving actions and strategic decisions in order to grow revenue. FirstRain ranks top accounts by the quality of triggers that are dynamically discovered based on a user’s role, and the products and services they sell.
Using an adaptive business graph that delivers powerful categorization and precision, and in-the-moment, context-aware personalization, FirstRain can now coach sales teams by alerting them of “Deal Breakers” and “Accelerators,” which include real-time triggered events on potential risks in active Salesforce.com sales opportunities or real-world events that will help accelerate sales discussions.
Welcome to a new way to know “Who to Call” and what to say!
We are proud to announce that our partner Mergent has recently launched Mergent Intellect 3.0, which now provides users with an enhanced social and Web content experience powered by FirstRain analytics. Mergent joins other FirstRain partners that are providers of structured business and financial information in leveraging FirstRain’s technology platform to deliver a modern and valuable information experience.
In today’s world of information overload, data platforms must go beyond traditional news feeds that quickly get noisy, repetitive and turn-off users, in order to provide a comprehensive 360 view of companies and markets. With access to FirstRain’s technology platform, which delivers advanced analytics on unstructured information, including social media conversations on Twitter and blogs, and highly relevant, real-time insights, companies can now deliver the perfect mix of contextual data to their users.
Read the full Mergent customer story here: Mergent. Global Financial Services Solutions.
As we approach the much anticipated final four weekend of the NCAA Men’s Basketball Tournament, everyone’s talking about whether Kentucky will win it all. The past predicts that the championship isn’t in their favor, but so far they’re proving history wrong and fans can’t stop watching to see what happens.
March Madness may be killing sales productivity in your organization and with the odds of predicting the perfect bracket being 1 in 1,610,543,269 according to Nate Silver of FiveThirtyEight you definitely want your sales strategy to have better odds. The more we watch, the more we realize that transforming your sales strategy is a lot like playing the tourney.
Check out these top ten tips* we have put together for transforming your sales teams with analytics that reveal the changing relationships between businesses, markets and products—so you can win, on and off the court.
*Hover over each dot to view the tip.