Overloaded 2014 has come and gone, and our presentation about role-based information overload was a great success!
Nima Niakan, Executive Fellow and Faith Chiang, Director of UX at FirstRain spoke about how context affects information architecture. People process information differently—we process it given the situation we are in and the task we are trying to accomplish. It’s not the amount of information that’s the problem, then, but the form in which it’s presented to the user. It’s critical to personalize what sort of information to deliver, and how to deliver it, to each business role—because role, device, origin and situation are the difference between information overload and information paradise.
For most sales and marketing professionals, there is too much content on the Web to be able to efficiently find useful, relevant business intelligence. Being able to find what you need to know, and knowing why you need it, are essential to do your job better. But in today’s world, it’s a problem of noise. And we at FirstRain are solving information overload every day with our personal business analytics solutions.
Watch the video below to see the whole talk!