Everyone wants to be as effective as possible at his job, and to be effective one needs to have deep knowledge of his or her business. Whether you’re a salesperson or a marketer, your job effectiveness most likely depends on how well you know your products, customers and markets. But people struggle with unearthing the critical information that will take them to the next step, and according to an IBM study “From Stretched to Strengthened Insights,” 66% of companies lack an in-depth understanding of their customers. This leaves them with a huge gap that they try to bridge by spending an inordinate amount of time searching for key insights, hidden in a sea of information overload.
But you can work smarter, not harder, and drive more revenue by making sure of a few critical things:
Having the right information at your fingertips is key, but what you do with it is just as important. Our own customers report a 17% increase in productivity increase for Sales Reps using Personal Business Analytics. By making sure that you use the information to your advantage, you to can drive more revenue while spending less time on tasks that are killing your team’s productivity.