My team were prepping me for a talk I am giving at NYSSA next week, and gave me some great statistics on why it is now so important to incorporate the web into your research process. For anyone who needs to get up-to-date, relevant information on business topics, if you don’t have an application to make the web practical you’re missing significant information. In fact, based on our analysis of the web results database we run, 12% of the content is on alternative sources like blogs, trade journals, transcripts etc. but then, when you focus it on business topics and companies, clean it up, de-dupe it, age it (only look at new content) and remove irrelevant documents an astonishing 27% is from alternative sources.
That means if you don’t have an application like FirstRain, you are probably missing more than a quarter of the content that impacts your business. Wow.
12% of total web content is alternative