San Mateo, California, July 13, 2010 - FirstRain, Inc., a leader in search and analytics technology, announced the availability of the FirstRain snapshot, a free application for the Salesforce CRM platform that provides up-to-the-minute account intelligence to help sales professionals rapidly connect with customers about their business. By offering insights on customers, customer’s competitors and their industries, the FirstRain snapshot can help drive improved sales and revenue productivity.
“The FirstRain snapshot shows salespeople key customer developments and risks that are impacting their opportunities and sales campaigns—and so instantly helps them have more relevant conversations with their customer,” said Penny Herscher, president and chief executive officer of FirstRain, Inc. “Since it’s an integrated application within Salesforce CRM, the snapshot is easy to use in a salesperson’s everyday workflow.”
FirstRain will also be offering a short free webcast on how to use the powerful new application within the Salesforce CRM platform on Tuesday, July 27, 2010 at 1:00pm PDT. The webinar is for sales professionals who are currently using Salesforce CRM and is available free of charge.
Date: July 27, 2010
Time: 1:00 PM PDT or 4:00 PM EDT
Registration Link: https://www2.gotomeeting.com/register/148402243
Webcast link: http://www.firstrain.com/about_us/index.php?page=events_and_webinars
Sales professionals are constantly challenged to acquire new accounts, expand into new divisions and geographies in existing accounts, develop new industry-specific solutions and aggressively manage sales opportunities. In light of these pressures, sales professionals are constantly looking for a competitive advantage. The FirstRain snapshot provides such an edge by quickly extracting current, insightful information on customers, customers’ competitors and industries; and presenting it in easy-to-digest form.
With the FirstRain snapshot, sales professionals can:
“Our previous information sources could not provide the quality, speed and completeness we needed, but now with FirstRain we get the right information instantly, both about our customers and their ecosystems,” said Larry Beecher, vice president of sales for Americas for StreamServe, a leading provider of Enterprise Document Presentment solutions. “My sales team is able to gain more credibility with our clients and stay on top of their business changes.”
By using the Web as the largest, most up to date source of current business information, the FirstRain snapshot offers real-time, comprehensive account intelligence. While other services provide contact information, FirstRain provides the complementary deep information on the account, its business lines and its market—removing the need for sales people to search for the most recent updates on their accounts. This is especially important for sales teams working on major accounts, or on divisions of large accounts where they need to understand their target customer’s business as it develops and they cannot tolerate irrelevant or out of date information.
“With FirstRain Snapshot in Salesforce CRM, sales professionals don’t have to spend hours scouring the web or wrestling with hard-to-use, out-of-date databases,” Herscher said. “A summary of what’s hot and the latest developments for an account are available instantly at no charge.”
Users of the Salesforce CRM platform can access the free FirstRain snapshot application on AppExchange athttp://sites.force.com/appexchange/listingDetail?listingId=a0N30000003Ha0wEAC. Deeper intelligence, personalized reporting and intelligence RSS feeds are available to enterprises via an upgrade to First Rain intelligent business search.
FirstRain provides a new and unique way for business professionals to leverage search technology and analytics as part of their intelligence gathering process. FirstRain intelligent business search analyzes and filters the most valuable information from the web about companies, management, markets and trends. By pulling information from across the web, FirstRain’s technology can quickly reveal interesting and useful analytics that signal opportunities for sales, marketing, competitive intelligence, finance and investment management professionals. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor’s), Code: Red, FactSet Research Systems, Mergent, and Wall Street On Demand. FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, contact FirstRain at www.firstrain.com.