SAN MATEO, Calif., October 1, 2013 — FirstRain, the leader in big data analytics for enterprise sales and marketing teams, today announced it has launched Customer Insights on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. FirstRain’s Customer Insights solution on AppExchange now includes improved and more seamless user access, simpler installation and quicker and more easily deployed enterprise integration.
Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, FirstRain Customer Insights is currently available on the AppExchange at www.appexchange.com.
For more than three years FirstRain has leveraged leading cloud technology from salesforce.com to deliver the unique, big-data driven sales and marketing insights that Fortune 500 companies need to help in their transformation into customer companies. And by leveraging the power of social and mobile cloud technologies, this innovative enterprise sales solution can quickly scale and deploy to provide personalized insights across hundreds or thousands of sales reps—whenever and wherever they need it.
FirstRain will showcase this newly expanded Customer Insights solution at the Dreamforce 2013 conference, November 18-21, in San Francisco, California.
The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 1,900 partner apps and 1.8 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through salesforce.com’s AppExchange.
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FirstRain is a pioneer and leader in customer intelligence solutions for the enterprise. FirstRain’s cross-platform solutions provide sales, marketing and finance professionals with analytics tuned to their specific company strategy and allow them to deeply understand their customer’s business and their markets. FirstRain’s patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world’s premier CRM and social collaboration platforms, including salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.
1510 Fashion Island Blvd Suite 120
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