FirstRain for Marketing is a dynamic platform solution designed to take your marketing efforts to the next level by creating smart context-aware lead generation campaigns and delivering an unmatched key market and competitive intelligence.
FirstRain integrates into your enterprise platforms to deliver business-critical insights that are both relevant to your product lines and end markets and very easy to start. The solution allows to create a collaborative environment filled with compelling actionable business information that helps your teams grow revenue, build go-to-market strategy and foster customer relationships.
By building analytics around both web and social data and internal company content FirstRain creates a go-to place where your sales, marketing and product people can gather their customer, market and competitive knowledge every day.
One of the most effective ways you can enhance your marketing automation programs is to demonstrate your understanding of your customers and their markets. With FirstRain Business Analytics it is easy to deliver dramatically relevant content designed to increase customer engagement in your marketing automation programs.
FirstRain increases your conversion rates through just-in-time lead generation content, providing trigger-based engagement with your prospects and leads. FirstRain nurtures your lead management process by integrating customer and market-specific analytics from blogs, local papers, industry journals, Twitter and other media sources into your CRM and Marketing automation tools.