Explore sales and marketing topics in greater depth. The FirstRain MarketMine blog covers key trends in the world of big data, business insights and the global economy at large.
Cut The Noise And Find The Opportunities You’ve Been Missing With FirstRain
Do your marketing, sales and strategy teams have all of the information they need to make informed business decisions? Since there is so much data available on the web, it can be difficult for people to cut through the noise […]
Staying Ahead of the Next Hospitality Technology Disruption
To avoid a disruption like that caused by Airbnb, all types of hospitality companies are incorporating technology on their own and in response to a market demanding technology throughout their hospitality customer journey. Let’s look at three transformative technologies that the hospitality industry is jumping on: wearables, virtual reality, and artificial intelligence.
SCIP Silicon Valley Presents Escaping Velocity with Michael Eckhardt
Recently, FirstRain had the opportunity to sponsor a dynamic event on leaving the competition behind, hosted by the Silicon Valley chapter of Strategic and Competitive Intelligence Professionals. This recent event included information on the SCIP by Alok Vasudeva, the local chapter head, and a presentation on escaping velocity by Michael Eckhardt. Eckhardt, Managing Director & Senior Workshop Leader for Chasm Institute was also a contributing author to Geoffrey Moore’s book, Escape Velocity: Free Your Company’s Future from the Pull of the Past.
From companies to technology to cars themselves, the Autonomous Car market is driving us all into a new, collaborative future. Even now, auto manufacturers and car service companies are establishing surprising relationships in order to win this grounded version of the “race to space”.
Each social network has its own persona. However, the socialite that is Facebook along with our professional, LinkedIn, both seem to be undergoing respective identity crises. Facebook is crossing into professional realms while LinkedIn users seem to be favoring the social aspect of the professional social network.
Finalizing your 2017 B2B Marketing strategy? Nowadays, personalized messages aren’t just for B2C. Even for B2B, buyers increasingly voice that they want to be treated like humans, not numbers. In the coming year, personalized experiences for business buyers will emanate from multiple channels including deployment of digital content, social interaction, and user communities.
The Internet of Things (IoT) is undergoing a revival thanks to advances in big data, machine learning, and artificial intelligence. As consumers rush towards the benefits of wearable technology and smart house applications, a handful of revolutionary thinkers are applying the technology to benefitting our earth from sustainable smart cities to wildlife conservation.
Women hold proportionally fewer sales roles than men and the number is dropping. The same researchers that investigated the personas of top salespeople discussed in my recent post also considered the differences between men and women in sales roles.
Is Cyber Security the hottest market of the moment?
You’ve heard about the recent cyber attacks. Everyone has. Now, everyone is questioning his or her own cyber security status. Regardless if you are a vendor or a buyer, in tech or retail, following movements in Cyber Security is essential to business success. In other words, always be prepared because it just makes good sense.