FirstRain Launches Market Insights | FirstRain

FirstRain Launches Market Insights

On this day in 1984, the space shuttle Discovery took off on its maiden voyage.

And just as the Discovery launch was another important step forward for NASA, FirstRain made another big advancement today with the launch of our newest product, Market Insights!

Our sales-focused solution, Customer Insights, is revolutionizing the big data analytics market and has become a valuable part of the daily workflow at many Fortune 500 companies. But some of these companies are already finding that sometimes customer intelligence alone isn’t enough—in order to truly put their go-to-market strategy into action, their marketing teams need market-focused intelligence as well.

And that’s why we created FirstRain Market Insights. Developed over the last year in collaboration with two of our leading enterprise customers (both major, Fortune 100 technology companies), Market Insights leverages our powerful semantic analytics technology in order to provide relevant, real-time market insights that CMOs, strategic leaders and entire marketing teams need about their specific lines of business.

The combination of our new Market Insights solution with our already popular Customer Insights product (not to mention our recently launched FirstRain for Touch) now makes a powerful suite of enterprise solutions providing unmatched business insights into your target markets and your top customers, helping you grow revenue and (finally!) putting your go-to-market strategy into action.

As with the rest of FirstRain’s products, it doesn’t matter if you’re on the road, at a customer site, on your iPads, iPhones or Android phones, via email, or integrated directly into company CRMs or social enterprise portals such as—we can deliver insight wherever and whenever you need it.

FirstRain Market Insights is available now. For more information, you can visit its product page or drop us a line at

We’re over the moon about our new product. In fact, it’s left us starry-eyed with wonder—and our early adopters are, too—we hope you’ll let us know what you think of it!