One of the challenges with creating something that’s truly new and innovative in a market is the anxiety you inevitably feel as you wonder whether the market itself is ready for your solution. But when you have really smart people who see an opportunity for technology to solve a real problem in a totally new way, sometimes you take a leap of faith that the market will respond and then a really interesting adventure will begin.
And so, it was extremely gratifying to see the announcement yesterday that the analyst firm IDC has included FirstRain in its 2011 list of “Innovative Business Analytics Companies Under $100M to Watch.” FirstRain was one of 6 companies selected, and one of just two specifically focused on the discipline of Cloud-Based Analytics. According to IDC, this designation is given to companies recognized by their analysts as “driving innovation in business analytics.”
As an analytics software firm whose patented technology solves the challenge of delivering relevant, Business Web content to professionals in Sales, Marketing, Competitive Intelligence and other key roles, this recognition by IDC is yet another validation of the importance of the problem we’re helping our customers solve, and it’s terrific to see a leading analyst firm like IDC recognize the role FirstRain is playing. We’ve seen it in the great customers we’re signing every day, with the amazing product feedback we hear from those customers, and now we’re hearing from the analyst community too. It looks like this adventure is getting bigger!