If you are reading this post, you may be one of the lucky people out there that recently received a custom piece of art from FirstRain as part of our “Don’t Get Run Over by the Competition” campaign. According to a recent survey, over 74% of our sales and marketing users reported that access to FirstRain helps them identify competitive threats during campaigns and make sure they stay ahead of the game.
With that information in hand, our marketing team brainstormed ways to communicate this benefit with our customers, and decided that they would appreciate a one-of-a-kind gesture. So we put one of our summer interns, Doug Huynh, to work. Doug is a graphic design student studying at Cal Poly in San Luis Obispo and has extensive artistic experience.
Inspired by our own users who use FirstRain on a daily basis to identify competitive threats, Doug designed and hand crafted unique pieces of art using bike tires and paint. Using tires of different treads and widths, he hoped to create a visually appealing mix of textures and effects. The results are cool, one-of-a-kind pieces of art that not only look good on your desk, but also provide a good reminder to always be aware of what the competition is up to!
Feedback from recipients has been positive so far. If you are one of the lucky ones, turn the artwork over and go ahead and tweet out with hashtag #FirstRainArt the custom number of your piece! We’d love to hear from you.
Interested in one of these custom pieces, but haven’t received one? Drop me an email at email@example.com and, if there are any left, I will mail one to you!