How Samantha at XL-Group has an advantage over her competition | FirstRain

How Samantha at XL-Group has an advantage over her competition

I had the pleasure of meeting one of our customers a few weeks ago at a Selling Power conference – a sales rep called Samantha Barrett – and after she told me how much she loved FirstRain I asked her to describe for me how she uses it every day. It’s always helpful for me to listen to a user’s daily experience and make sure I understand what they like and how we can improve.

XL Group is in Philadephia and they provide sales and marketing solutions to the life sciences and automotive industries. Their products are software packages like SFA, data management, BI etc.

Sam uses FirstRain to both save her time, and help her develop her top prospects. As she says “I use FirstRain to solve four problems: how I stay current on my top 10 prospect’s businesses, how I understand key industry changes, how I find expansion opportunities in my existing customers and how I know what’s new for my competitors”.

Sam goes into FirstRain every morning to analyze what is new with her top prospects, and she also uses email monitors to track her major existing customers, her market and her competition. The unique intelligence she needs, when she needs it, in her daily workflow.

You can read a short case study of how she uses FirstRain here (download the XL Group case study).

As she says “With FirstRain I now save at least an hour a day monitoring the developments which are impacting my prospects, existing customers and competition.”