Explore sales and marketing topics in greater depth. The FirstRain MarketMine blog covers key trends in the world of big data, business insights and the global economy at large.
The Fisherman and the Account Based Seller
We’ve heard of Hunters and Farmers. However, a recent webinar from Top Sales World, “Account Based Selling: Stop Selling & Start Guiding”, claims the Fisherman is the true MVP of selling. But who is the Fisherman and is he, in fact, the sellers currently at the top today?
It's National American Business Women's Day! The date marks the formation of the American Business Women’s Association on September 22, 1949. Since the association’s mission encourages businesswomen to support and recognize one another, we’d like to take a moment to look at the journey women in business have taken in America.
FirstRain employees discuss the GHC/1 conference they recently attended in Delhi, India. Overall it was a splendid networking event where women got to meet and be motivated by the life stories of domain experts.
We noticed executive-level employees neglecting or forgoing LinkedIn profiles. If you are relying on LinkedIn alone, you might be missing top-level changes in companies of interest. Supplement the network with a tailored research tool, FirstRain.
Today’s CSOs must understand disruptions and their competitors, and be agile with a clear mindset, bold attitude and a keen insight of the best marketing strategy. They are responsible for connecting the dots; finding sales intelligence and new value propositions to better target go-to-markets and finding ways to move enterprise solutions forward, making the business profitable and expanding value in the product offering.
Build a rock-star C-Suite with Gartner’s six personas
Digital business has made a once linear marketplace, fast-paced and in constant change and stagnant leadership mindsets can no longer remain competitive. Successful business tactics that worked in the past will leave you in the dust today. To optimize a business strategy, one must be able to adapt quickly to change, and be aware of risks, opportunities, market changes and trends
Buyer Persona Series: Customers are demanding more of a digital experience, and the rise of a Chief Digital Officer (CDO) has soared to fulfill the need. Providing customers with the most valuable digital experience is a CDO’s primary objective.
It’s a new year and everyone is looking for digital trends that will optimize business strategy this year. We trust that things are already in full swing your business initiatives and we want to recap on our favorites brought to you from our friends at Altimeter.
Market Trends: Chief Data Officer, the New Kid on the Block
Buyer Persona Series: The C-Suite has a new kid on the block; the Chief Data Officer and they are here to stay. Many had predicted the roles of VPs and Directors of Analytics would rise to the C-Suite, and they certainly have.