In This Case Study
The team at Cisco was lacking the ability to understand their buyers. While the company was doing some market research to gain knowledge, their process wasn’t efficient. They wanted to invest in a tool that could help the sales and marketing teams understand their customers.
With FirstRain, Cisco can track every C-level discussion on any campaign or topic. This gives the team real-time, unmatched knowledge of the space they operate in. Now, reps are able to focus on communicating with customers and doing what they do best – selling.
With FirstRain, Cisco was able to:
- Gain real-time customer insights
- Streamline market research
- Boost productivity for marketing and sales teams
- Create more meaningful conversations with customers