In This Case Study
Dun & Bradstreet was struggling to turn social and web data into meaningful information for their customers. The company didn’t want to distract their customers with a constant social buzz. Instead, they wanted to provide a deep social business experience.
Today, FirstRain provides D&B with customer and market intelligence that the company delivers through its products. The solution gives D&B’s customers a 360-degree view of their prospects. It also unifies relevant social content with D&B’s structure in a way that’s user-friendly.
With FirstRain, Dun & Bradstreet was able to:
- Add FirstRain analytics to D&B products
- Create a meaningful social business experience
- Provide customers with more relevant insights
- Increase customer satisfaction