In This Case Study
The sales and marketing teams at GE Capital, the financial services division of GE, were struggling to connect with their customers. They found that gathering the intelligence needed to become customer experts was too time-consuming. Even worse, the tools the company had previously invested in were hard to use, so user adoption was suffering.
Thanks to FirstRain, both teams always have industry and account-specific news right at their fingertips. This helps them spend less time searching for information and sell more effectively. As a result, GE Capital is building better relationships with their customers and making more sales.
With FirstRain, GE Capital was able to:
- Easily access market intelligence
- Boost sales team productivity
- Improve customer relationships
- Close more deals