In This Case Study
The sales and marketing teams at GE Capital, the financial services division of GE, were struggling to connect with their customers. They found that gathering the intelligence needed to become customer experts was time-consuming. Even worse, user adoption of the tools the company had previously invested in was suffering because they were hard to use.
Thanks to FirstRain, the teams at GE can access industry and account-specific news any time. This helps them spend less time searching for information and sell more effectively. Now, reps are building better relationships with their customers and making more sales.
With FirstRain, GE Capital was able to:
- Easily access market intelligence
- Boost sales team productivity
- Improve customer relationships
- Close more deals