FirstRain Insights

FirstRain Introduces the First Analytics-Based Customer Insight Available Within the Sales Person’s Calendar

SAN MATEO, Calif.–(BUSINESS WIRE)–FirstRain, the leader in Personal Business Analytics™, today announced the beta launch of its mobile calendar integration, an innovative and intuitive way for sales professionals to increase customer engagement and reduce sales cycle risk. The FirstRain calendar capability […]

Navigating Through the Noise of Big Data

A Bigger Problem in Tech Than Gender Diversity: The High Female Dropout Rate

FirstRain Introduces Personal Business Analytics for Salesforce1

Women Of The Channel 2014: IT Execs Get Candid On Career Successes, Failures

SIIA Announces FirstRain “Lighting Round” Winner at 2014 Strategic & Financial Investment Conference

FirstRain Introduces Personal Business Analytics™ for Salesforce1

Do all CMOs have to be data geeks now? Not necessarily, but we’re getting close

Few would argue against data’s importance in marketing today. Data is essential to every marketing decision now, and the techniques used to transform that data into actionable market insight can make or break a company.

Big Data Bits: Data for All Edition

Knowing your customer has always been key to making sales and it’s never been as possible to know as much about them as in the age of big data.

FirstRain Mobile Showers Sales Reps With Data

FirstRain Releases Significant Upgrade to Mobile Apps for Personal Business Analytics

In Conversation: Penny Herscher on the changing data analytics market in India and globally