FirstRain Introduces the First Analytics-Based Customer Insight Available Within the Sales Person’s Calendar
SAN MATEO, Calif.–(BUSINESS WIRE)–FirstRain, the leader in Personal Business Analytics™, today announced the beta launch of its mobile calendar integration, an innovative and intuitive way for sales professionals to increase customer engagement and reduce sales cycle risk. The FirstRain calendar capability […]
Do all CMOs have to be data geeks now? Not necessarily, but we’re getting close
Few would argue against data’s importance in marketing today. Data is essential to every marketing decision now, and the techniques used to transform that data into actionable market insight can make or break a company.