FirstRain Insights
Press Releases
Follow all of the latest news and developments as FirstRain grows its offerings and its global footprint. Read about FirstRain’s new deals, new features and awards and recognition.
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ESW Capital LLC Completes Acquisition of FirstRain Inc.
ESW CAPITAL, LLC COMPLETES ACQUISITION OF FIRSTRAIN, INC. Leader in Sales and Marketing Intelligence Is Now Part of ESW’s Affiliate Ignite Technologies, Inc. AUSTIN, Texas — August 1, 2017 – ESW Capital, LLC today announced that it has completed […]
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JDSU Selects FirstRain Customer Insights for Salesforce
FirstRain delivers enhanced market intelligence on the Salesforce Platform Dreamforce, the world’s largest vendor technology event, invites attendees to connect with customers, partners and employees in entirely new ways with social and mobile cloud technologies SAN FRANCISCO – SALESFORCE.COM DREAMFORCE […]
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FirstRain CEO Penny Herscher to Be Female Industry Luminary at Electronic Design Automation’s “Back to the Future” Party
SAN MATEO, Calif., Oct. 10, 2013 – FirstRain, the leader in big data analytics for enterprise sales and marketing teams, today announced that its CEO Penny Herscher will be one of two female industry luminaries to be honored at the Electronic […]
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FirstRain Launches Customer Insights on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
FirstRain customers can now get an even richer and more deeply embedded customer intelligence experience Expanded solution allows FirstRain to further tap into the power of social and mobile cloud technologies to help businesses accelerate their customer company transformation SAN […]
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FirstRain CEO Penny Herscher to Speak at Grace Hopper Celebration of Women in Computing
SAN MATEO, Calif., Sept. 24, 2013 — FirstRain, the leader in big data analytics for enterprise sales and marketing teams, today announced that its CEO Penny Herscher will speak on the role of women in technological advancements in manufacturing at the Grace […]
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FirstRain Launches the First Big Data Analytics Solution to Deliver Real-time Insights into the Hands of Enterprise Marketing
‘Market Insights’ Enables Business Teams to Turn Their Go-to-Market Strategy into Action SAN MATEO, Calif., Jul 30, 2013 – FirstRain, the leader in big data analytics for enterprise sales and marketing teams, today released Market Insights, a revolutionary new way for […]
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Scott Weber Joins FirstRain as EVP of Sales
Experienced Software Sales Leader to Lead Next Phase of FirstRain Growth SAN MATEO, Calif., Jul 10, 2013 – FirstRain, the global leader in advanced customer intelligence analytics for the enterprise (big data for customer-facing teams), today announced that Scott Weber has […]
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FirstRain Releases Expanded Set of Analytics Actions for Salesforce.com
Leading Software Analytics Company Raises Enterprise Sales Productivity to New Levels San Mateo, California, April 23, 2013 – FirstRain, the global leader in advanced customer intelligence analytics for the enterprise, has announced the release of a new set of capabilities to […]
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FirstRain Releases FirstRain for Touch—Mobile Enterprise Customer Intelligence Solution Built for the Salesforce Platform
Leading Software Analytics Company Enables Touch-Powered Customer Intelligence for the Enterprise FirstRain selects Mobile Services from the Salesforce Platform to tap into the power of mobile cloud technologies and connect with customers, partners and employees in entirely new ways San […]
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FirstRain Announces Powerful New Solution for Strategically Tuned Customer Intelligence
B2B Software Analytics Company Pulls the Curtain Back on Best Practice Based Customer Intelligence Solution San Mateo, California, September 10, 2012 – FirstRain, a groundbreaking B2B analytics software company, has announced the launch of FirstRain Performinator, the first ever solution for […]
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Nora Denzel Joins FirstRain’s Board of Directors
San Mateo, California, August 15, 2012 – Leading analytics software company FirstRain today announced that Nora Denzel has joined FirstRain’s Board of Directors. Ms. Denzel brings more than 25 years of technology and leadership experience to the FirstRain Board. Most recently, […]
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FirstRain Named as Finalist for 2012 AMERICAN BUSINESS AWARDS℠ In New Product or Service of The Year— Business-to-Business Products Category
Company Offers Integrated Workflow and Customer Intelligence System San Mateo, California, June 5, 2012 – Analytics software company FirstRain announced today it is a finalist in the New Product or Service of the Year—Business-to-Business Products category, for The 2012 American Business Awards. As a […]