Established Industry Leader Joins FirstRain As Vice President Of Sales | FirstRain

Established Industry Leader Joins FirstRain As Vice President Of Sales

Todd Rudley to Expand FirstRain Service within Investment Community

Foster City, Calif., December 11, 2006 – FirstRain, a premium research service that uses search technology to provide targeted and relevant information to fuel clients’ insights, today announced that Todd Rudley has joined the company as vice president of sales. With 20 years of experience providing technology-based solutions to investment industry, Rudley is responsible for driving lead generation, client management and the overall sales operations for the FirstRain® customized research service for investment professionals and money managers.

“We have been experiencing a tremendous uptick in interest from the marketplace,” said Penny Herscher, president and CEO of FirstRain. “Todd’s experience leading sales organizations that provide investment-technology solutions to major financial services institutions has given him a deep understanding of the needs of these professionals and how technology can help them make better financial decisions. This insight offers FirstRain clients great value as we expand our client base.”

FirstRain provides customized premium research services to financial services professionals. FirstRain leverages its patented search technology and a unique methodology for understanding the market context, or “ecosystems” of target companies, to save clients valuable time during the research process and to deliver key information to clients from sources they may currently miss.

Prior to joining FirstRain, Rudley drove the sales strategy of portfolio management and investment technology solutions for Mellon Financial. Rudley worked closely with top buy-side institutions to deliver technology solutions tailored around their workflow and information requirements.

Rudley has also held major sales leadership and management positions at Eagle Investment Systems, Golden Source (then Financial Technologies International, Inc.) and Advent Software, Inc. He started his career at Goldman Sachs and Company.

“FirstRain has set a very high standard in terms of the types of clients using the service, as well as the quality of service delivered,” said Rudley. “I look forward to applying my years of experience in this market to provide investment professionals with the service they need now to remain competitive.”

About FirstRain

and relevant information on companies and trends, each in their own unique market context. This highly relevant and timely information from across the web-including hard-to-find sources such as sector-specific sources, premium subscription sites, influential blogs and local and international news-enables FirstRain clients to make better business decisions more quickly, using fewer resources. FirstRain is a privately held company headquartered in Foster City, Calif., with additional offices in New York, NY, Boston, Mass., and Gurgaon and Mumbai, India. Contact FirstRain at


Izumi Barker
FirstRain, Inc.

Evonne Lum
Ogilvy Public Relations