FirstRain And Hanley & Associates Form Strategic Alliance | FirstRain

FirstRain And Hanley & Associates Form Strategic Alliance

Firms team up to provide management meeting preparation using FirstRain search-driven research service

San Mateo, Calif., March 16, 2009 – FirstRain®, the leader in search-driven research for investment professionals and executives, and Hanley & Associates, LLC today announced a partnership designed to both reduce the cost, and enhance the depth of research available in advance of meetings with company management. This new partnership will provide the FirstRain reports and search-driven research services to Hanley & Associates’ institutional clients and to companies for whom it is organizing institutional management meetings.

In today’s turbulent market, primary research such as meeting face-to-face with company management is critical for investors as they conduct their investment research due diligence. Hanley & Associates provides an innovative approach in which it acts as a confidential broker of information exchanged between a company’s executives, its IR team and institutional clients—offering value and efficiencies in the organization and execution of meetings. However, identifying and reviewing key supporting facts and trends necessary for analysts and portfolio managers to get the most value from these management meetings is excessively time consuming and inefficient. The web holds deep and broad qualitative information on a company, its competitors and its market and yet is prohibitively costly to mine without specialized research technology.

As part of this partnership, FirstRain will optimize management meeting preparation by offering, comprehensive, highly tuned web results and analytics on the target company, its competitive landscape, and management to Hanley & Associates’ clients. This service will be delivered in the following forms:

  • The FirstRain company report—a summary of recent, filtered web information and management analytics—will be provided to all Hanley & Associates’ institutional clients as an aid to their analysis on whether to request a meeting with company management.
  • The FirstRain service—the full research service configured for the company in question and its ecosystem: market trends, competitors and supply chain—will be provided to Hanley & Associates’ institutional clients who are participating in an upcoming management meeting.
  • The FirstRain service will also be provided to the target company’s IR team prior to the meeting so they can similarly prepare for questions that may result from the portfolio managers and analysts’ meeting preparation.

Management meetings are typically organized by sell-side research analysts as a service to their institutional trading clients. However, changing industry dynamics necessitate a conflict-free approach to the information exchanged between companies and investors that optimizes the time and resources for both parties through management access services as offered by Hanley & Associates. As an additional part of this partnership, Hanley & Associates’ database of upcoming management meetings will be available to the FirstRain search engine so FirstRain clients will be automatically notified that a management access event is being conducted and a company meeting can be requested through Hanley & Associates.

About FirstRain

As the leader in search-driven research, FirstRain provides global firms with a competitive advantage, revealing information and trends from the web that they would not otherwise see. FirstRain changes the rules of research by applying state-of-the-art extraction and pattern detection technology to the web. FirstRain is a privately held company headquartered in San Mateo, Calif., with additional offices in New York, NY and Gurgaon, India. Contact FirstRain at Visit CEO Penny Herscher’s blog, Market Mine, at

About Hanley & Associates, LLC

Hanley & Associates, LLC is the premier independent nationwide firm providing wide ranging management access services to institutions and corporations. The firm’s proprietary approach assists companies in building stronger investor relationships and enhances the value of their IR programs. Institutional investors value the confidentiality of communications and cost effective brokering solutions enhancing their investment due diligence process. For more information, visit us at


Todd Enders
FirstRain, Inc.

Rick Hanley
Hanley & Associates, LLC
(212) 201-1201