FirstRain Announces Free App and Webinar for CRM Platform | FirstRain

FirstRain Announces Free App and Webinar for CRM Platform

Snapshot helps sales teams to conduct major account analysis from inside Salesforce CRM; register for webcast to learn how to use it July 27, 2010

San Mateo, California, July 13, 2010 – FirstRain, Inc., a leader in search and analytics technology, announced the availability of the FirstRain snapshot, a free application for the Salesforce CRM platform that provides up-to-the-minute account intelligence to help sales professionals rapidly connect with customers about their business. By offering insights on customers, customer’s competitors and their industries, the FirstRain snapshot can help drive improved sales and revenue productivity.

“The FirstRain snapshot shows salespeople key customer developments and risks that are impacting their opportunities and sales campaigns—and so instantly helps them have more relevant conversations with their customer,” said Penny Herscher, president and chief executive officer of FirstRain, Inc. “Since it’s an integrated application within Salesforce CRM, the snapshot is easy to use in a salesperson’s everyday workflow.”

FirstRain will also be offering a short free webcast on how to use the powerful new application within the Salesforce CRM platform on Tuesday, July 27, 2010 at 1:00pm PDT. The webinar is for sales professionals who are currently using Salesforce CRM and is available free of charge.

Webcast Event for Sales Professionals

Conduct Major Account Analysis to Increase Revenue Today

Date: July 27, 2010
Time: 1:00 PM PDT or 4:00 PM EDT
Registration Link:
Webcast link:

Giving sales professionals a competitive edge

Sales professionals are constantly challenged to acquire new accounts, expand into new divisions and geographies in existing accounts, develop new industry-specific solutions and aggressively manage sales opportunities. In light of these pressures, sales professionals are constantly looking for a competitive advantage. The FirstRain snapshot provides such an edge by quickly extracting current, insightful information on customers, customers’ competitors and industries; and presenting it in easy-to-digest form.

With the FirstRain snapshot, sales professionals can:

  • Quickly and easily understand the latest developments for their customer so their conversation is immediately relevant to the customer’s business
  • Grow their accounts by using knowledge of real-time events and market trends to identify ways to help customers expand their sales
  • Find reasons to call—and sales risks—by reviewing unannounced up-to-the-minute management changes and management lists
  • Save time coming up to speed on the industry the customer is in by reviewing recent industry developments and competitive dynamics in one place
  • Instantly prepare for calls and meetings by reviewing “what’s hot”, including news and hot industry topics impacting the customer’s business
  • Generate executive briefs instantly on prospects and their key business challenges
  • Be smarter about their customers with just seconds of review

“Our previous information sources could not provide the quality, speed and completeness we needed, but now with FirstRain we get the right information instantly, both about our customers and their ecosystems,” said Larry Beecher, vice president of sales for Americas for StreamServe, a leading provider of Enterprise Document Presentment solutions. “My sales team is able to gain more credibility with our clients and stay on top of their business changes.”

Providing up-to-the-minute account intelligence

By using the Web as the largest, most up to date source of current business information, the FirstRain snapshot offers real-time, comprehensive account intelligence. While other services provide contact information, FirstRain provides the complementary deep information on the account, its business lines and its market—removing the need for sales people to search for the most recent updates on their accounts. This is especially important for sales teams working on major accounts, or on divisions of large accounts where they need to understand their target customer’s business as it develops and they cannot tolerate irrelevant or out of date information.

“With FirstRain Snapshot in Salesforce CRM, sales professionals don’t have to spend hours scouring the web or wrestling with hard-to-use, out-of-date databases,” Herscher said. “A summary of what’s hot and the latest developments for an account are available instantly at no charge.”

Users of the Salesforce CRM platform can access the free FirstRain snapshot application on AppExchange at Deeper intelligence, personalized reporting and intelligence RSS feeds are available to enterprises via an upgrade to First Rain intelligent business search.

About FirstRain

FirstRain provides a new and unique way for business professionals to leverage search technology and analytics as part of their intelligence gathering process. FirstRain intelligent business search analyzes and filters the most valuable information from the web about companies, management, markets and trends. By pulling information from across the web, FirstRain’s technology can quickly reveal interesting and useful analytics that signal opportunities for sales, marketing, competitive intelligence, finance and investment management professionals. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor’s), Code: Red, FactSet Research Systems, Mergent, and Wall Street On Demand. FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, contact FirstRain at