FirstRain Announces Role-Based Business Web Monitoring and Mobility in Major New Release | FirstRain

FirstRain Announces Role-Based Business Web Monitoring and Mobility in Major New Release

Third-generation of FirstRain application unlocks the Business Web with unparalleled simplicity
and relevancy.

San Mateo, California, July 11, 2011 – FirstRain, the innovative Business Monitoring Engine™ used by global business professionals to track the critical developments impacting their business, today announced the launch of a game-changing set of enhancements designed to even further simplify the experience of monitoring your company, industry, competitors and investments. Focusing on two major areas: role-based workflow improvements and mobile app availability, this newest release delivers a whole new level of simple yet effective intelligence integration into the daily workflow of sales, marketing and finance professionals.

“Our new and improved Web App is now even more closely aligned with the real-life information needs of users in their daily workflow: things like tracking your competitors, establishing customer or prospect-based sales triggers,staying current on an industry or monitoring a portfolio of companies or tickers,” said FirstRain CEO, Penny Herscher. “This release makes it possible for users to activate their business monitors in just a few clicks, based on their role, while automatically incorporating the depth of our experience creating custom Business Web monitoring for our users. As a result, these workflow-based processes now produce even more accurate, easily personalized results allowing each user to find more relevant content in less time, or enabling a whole team to more efficiently stay current on their business.”

This latest round of FirstRain enhancements represents the 3rd major leap forward in FirstRain solution development. “In its first iteration in 2006, the FirstRain application was primarily focused on the development and application of our unique Business Web Graph™ and patented semantic categorization technologies for the extraction of high-value business-related content from the consumer Internet,” explained FirstRain COO, YY Lee. “In our second version in 2009, we built on this foundational technology and created a powerful Web application that truly unlocked the Business Web for thousands of global finance and marketing professionals. But with this latest release, FirstRain allows any business professional in an enterprise, such as sales, marketing, finance and C-level executives, to configure and use the industry’s most comprehensive and effective Business Web monitoring with just a few mouse clicks, and then access that information in an elegant, native mobile app format.”

Another important step forward in workflow integration for busy business professionals is FirstRain’s new iPhone and Android apps, now available in the iTunesApp Store and Android Marketplace for download by FirstRain customers. “Customers are going to really love our new iPhone and Android Apps,” added Herscher. “Developed in collaboration with some of the top app designers in the industry, they provide truly efficient and effective business monitoring on-the-go, and will allow our users to be completely informed about important company, industry, competitor or customer developments at all times, whether its over their morning cup of coffee, waiting for a flight or five minutes before a big meeting.”

About FirstRain

FirstRain is a Business Monitoring Engine™ that helps Marketing, Sales, and Finance professionals ensure they never miss critical events impacting their industry, company and business. FirstRain’s patented semantic categorization technology instantly cuts through the clutter of consumer Web content, delivering only highly relevant content from the Business Web to individuals or whole enterprises. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor’s), FactSet Research Systems,, Mergent, Seeking Alpha, and FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, please visit


Jordy Brazier, FirstRain, Inc., 650-356-9044 (Tel), 650-571-5367 (Fax)

FirstRain, Inc
1510 Fashion Island Blvd Suite 120,
San Mateo, CA 94404