FirstRain Launches Customer Insights on's AppExchange, the World's Leading Business Apps Marketplace | FirstRain

FirstRain Launches Customer Insights on’s AppExchange, the World’s Leading Business Apps Marketplace

FirstRain customers can now get an even richer and more deeply embedded customer intelligence experience

Expanded solution allows FirstRain to further tap into the power of social and mobile cloud technologies to help businesses accelerate their customer company transformation

SAN MATEO, Calif., October 1, 2013 — FirstRain, the leader in big data analytics for enterprise sales and marketing teams, today announced it has launched Customer Insights on’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. FirstRain’s Customer Insights solution on AppExchange now includes improved and more seamless user access, simpler installation and quicker and more easily deployed enterprise integration.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, FirstRain Customer Insights is currently available on the AppExchange at

Comments on the News

  • “FirstRain has an established history of delivering big data insights around customers and markets to the Fortune 500 through the power of the Salesforce Sales Cloud. These powerful insights drive revenue by ensuring every sales person is as well informed as the top 10% of the team and can identify opportunities to drive more effective customer conversations every day,” said FirstRain CEO Penny Herscher. “With this newly launched version of FirstRain Customer Insights on AppExchange, enterprises can now get personalized customer insights to every rep more easily and seamlessly than ever before.”
  • “Companies are looking to transform the way they connect with customers, partners and employees to accelerate business transformation,” said Leyla Seka, vice president, AppExchange and Partner Operations, “By leveraging the power of the Salesforce Platform, FirstRain provides companies with social and mobile cloud technologies, such as real-time customer intelligence, to create deeper connections with their customers.”
  • “The ease of FirstRain integration with Salesforce was very important for our sales team,” said David Heard, President of JDSU’s Network and Sales Enablement business segment. “This and the fact that we found FirstRain both easy to use and scalable make it an important business tool as we compete in the global marketplace.”

Connect in Entirely New Ways with Social and Mobile Cloud Technologies

For more than three years FirstRain has leveraged leading cloud technology from to deliver the unique, big-data driven sales and marketing insights that Fortune 500 companies need to help in their transformation into customer companies. And by leveraging the power of social and mobile cloud technologies, this innovative enterprise sales solution can quickly scale and deploy to provide personalized insights across hundreds or thousands of sales reps—whenever and wherever they need it.

FirstRain will showcase this newly expanded Customer Insights solution at the Dreamforce 2013 conference, November 18-21, in San Francisco, California.

Additional Resources

About the AppExchange

The Salesforce AppExchange is the world’s leading business apps marketplace. With more than 1,900 partner apps and 1.8 million customer installs it is the most comprehensive source of social and mobile cloud apps for business. The Salesforce Platform is the world’s most trusted and comprehensive cloud platform for building social and mobile cloud apps, powering Salesforce CRM, and more than 3 million custom apps built by customers and partners. Apps built on the Salesforce Platform can be easily distributed and marketed through’s AppExchange.

Salesforce, AppExchange and others are among the trademarks of, inc.

About FirstRain

FirstRain is a pioneer and leader in customer intelligence solutions for the enterprise. FirstRain’s cross-platform solutions provide sales, marketing and finance professionals with analytics tuned to their specific company strategy and allow them to deeply understand their customer’s business and their markets. FirstRain’s patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world’s premier CRM and social collaboration platforms, including, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.

FirstRain, Inc.
1510 Fashion Island Blvd Suite 120
San Mateo, CA 94404

Press Contact:
Merrill Freund
(415) 512-0770