FirstRain Named as Finalist for 2012 AMERICAN BUSINESS AWARDS℠ In New Product or Service of The Year— Business-to-Business Products Category | FirstRain

FirstRain Named as Finalist for 2012 AMERICAN BUSINESS AWARDS℠ In New Product or Service of The Year— Business-to-Business Products Category

Company Offers Integrated Workflow and Customer Intelligence System

San Mateo, California, June 5, 2012 – Analytics software company FirstRain announced today it is a finalist in the New Product or Service of the Year—Business-to-Business Products category, for The 2012 American Business Awards. As a finalist, FirstRain will ultimately be a Gold, Silver, or Bronze Stevie Award winner in the program.

FirstRain submitted for consideration its innovative Business Monitoring Engine™, the patented technology behind their Enterprise Customer Intelligence System, which delivers B2B sales and marketing professionals specific intelligence on the business challenges of their customers, market and competition. Personalized for the specific customers, end-market and business of each sales rep or executive, FirstRain can then easily integrate this intelligence wherever people work, including CRM systems such as, social enterprise platforms like SharePoint and Jive, smartphones, iPads or email. The company’s solution also includes the recently announced FirstTweets™, the first ever solution for true B2B Twitter intelligence.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations—public and private, for-profit and non-profit, large and small. For the first time, The American Business Awards will be presented at two awards events: the ABA’s traditional banquet on Monday, June 18 in New York, and a new tech awards event on Monday, September 17 in San Francisco.

“We are very pleased to be named as a finalist for The American Business Awards, one of the premier awards in the country that recognize business innovation and forward thinking” said Penny Herscher, FirstRain CEO. “It’s a gratifying recognition of FirstRain’s ability to provide B2B enterprises with the customer and market intelligence that truly helps their sales and marketing teams maintain a competitive advantage.”

More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of 10 specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 14 – 25.

Details about The American Business Awards and the list of Finalists in all categories are available at

About The Stevie Awards

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at

About FirstRain

FirstRain is a pioneer and leader in Enterprise Customer Intelligence. FirstRain’s flexible solution provides sales, marketing and finance professionals highly relevant customer and industry information to increase revenue and strengthen customer relationships. The patented semantic analytics technology in FirstRain’s Business Monitoring Engine™ instantly cuts through the Big Data clutter of consumer-Web content, delivering only highly relevant intelligence from the business Web. FirstRain’s Enterprise Customer Intelligence System integrates seamlessly into the world’s premiere CRM and social enterprise platforms, including, Chatter, Cisco Quad, Microsoft SharePoint and Dynamics, Jive and Yammer, and it is incorporated into leading research platforms such as Standard & Poor’s Capital IQ, FactSet Research Systems, and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India. To read our blog, visit us at

Media Contact

Steve Fiore

FirstRain, Inc.
1510 Fashion Island Blvd Suite 120,
San Mateo, CA 94404