FirstRain's New iPad App Delivers Visual Business Monitoring | FirstRain

FirstRain’s New iPad App Delivers Visual Business Monitoring

San Mateo, California, October 4, 2011 – FirstRain, an analytics software company providing Marketing, Sales, Finance and Knowledge Management professionals access to the business Web through its Business Monitoring Engine™, has launched a powerful iPad app that enables customers to quickly scan and understand critical market developments impacting their businesses with the convenience of a tablet device.

FirstRain for iPad delivers precise and instantaneous intelligence on a user’s key customers, competitors and significant trends impacting their market. Delivered in a streamlined visual format, FirstRain’s release of the app continues a trend for the company of delivering highly specific, personalized, Business Web intelligence and analytics directly into the customer’s workflow of choice, including powerful Web-based applications, emailiPhone andAndroid devices, or right into a customer’s own intranet or social collaboration platform—and now tablets.

CEO Penny Herscher said FirstRain developed the app to provide a powerful and interactive, 360-degree view of customers’ critical interests and real-time business environment on one of the most popular devices being adopted by business professionals today.

“Knowing and understanding critical developments that impact your revenue, your customers and your market has never been this quick or easy,” Herscher said. “We work closely withour customers, and it’s clear they want to consume FirstRain’s unique Business Web intelligence wherever they are or on whatever device they’re using. FirstRain for iPad offers an elegant way for users to quickly absorb the high-value intelligence uncovered, delivered and prioritized by our patented Business Monitoring Engine.”

Top features include:

  • An easy, intuitive look-and-feel which quickly shows you relevant real-time updates on topics, companies and industries, lets you browse industry developments and makes it simple for you to share articles with your co-workers.
  • Prioritized views of the highest-value, real-time content—using FirstRain’s patented semantic business Web search and analytics engine—delivering critical information and useful context to you in an easy-to-consume format.
  • Seamless integration with your Web-based and iPhone or Android environment, allowing you and your team consistent access across multiple platforms and workflows.

FirstRain for iPad is available today for FirstRain subscribers and can be downloaded from the iTunes App Store.

About FirstRain

FirstRain is an analytics software company providing Marketing, Sales, Finance and Knowledge Management professionals access to the business Web through its Business Monitoring Engine. The company’s semantic-categorization technology instantly cuts through the clutter of consumer Web content, delivering only highly-relevant intelligence from the business Web. Partners include leading research platforms such as Standard & Poor’s Capital IQ, FactSet Research Systems, and Mergent.

Based in San Mateo, Calif., FirstRain also has offices in New York and Gurgaon, India. For more information, please visit

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Kristin Faulder
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404-266-2060, ext 534
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FirstRain, Inc.
1510 Fashion Island Blvd Suite 120,
San Mateo, CA 94404