Selling Power and FirstRain Partner to Deliver Breaking Sales Industry Intelligence | FirstRain

Selling Power and FirstRain Partner to Deliver Breaking Sales Industry Intelligence readers now receiving critical sales industry developments from across The Business Web

San Mateo, California, June 21, 2011 – FirstRain, the innovative Business Monitoring Engine™ used by professionals to track the critical developments impacting their business, and Selling Power, the leading Web site and periodical for sales managers and executives since 1981, have teamed up to provide a powerful new service to Selling Power readers. This innovative, free service provides sales management and sales enablement professionals immediate access to the emerging Business Web intelligence they need to know to get the most from their sales teams, optimize their sales processes and truly understand new sales industry trends.

Beginning June 21, visitors to the home page will find a list of sales intelligence industry “Hot Topics” powered by FirstRain, including Sales & Marketing, CRM & Sales Enablement, and Sales Management & Compensation. Each monitored topic features breaking headlines and a link to a full intelligence brief with even deeper news, commentary and analysis on trending sales industry issues and best practices.

“We’re very excited about this partnership,” said FirstRain CEO, Penny Herscher. “In the same way that FirstRain users can track the critical events impacting their customers, competitors and market, this collaboration with Selling Power allows sales enablement professionals to track emerging sales productivity trends and the investments being made by their peers. I’m delighted to be sharing this capability with Selling Power’s readers, which will be a great compliment to the outstanding original content already provided by Selling Power.”

“Yet again, Selling Power is breaking new ground for our readers by teaming up with a leading technology partner to provide next generation thought leadership to the sales management, executive and support professionals who value Selling Power,” added Selling Power Founder and CEO, Gerhard Gschwandtner. “FirstRain provides a truly focused and valuable feed of global sales industry intelligence to our readers.”

This is not the first collaboration for the two organizations, having also recently co-authored a white paper on best practices in sales triggering entitled, “Prospecting Strategies: How to Secure More Qualified Opportunities Using Online Triggers”. That publication can be downloaded at

About Selling Power

Based in Virginia, Selling Power Inc. maintains publishing divisions for books, audio, and video, and has produced Selling Power magazine, the leading periodical for sales managers and executives, since 1981. The company also produces the Sales Leadership Conference series.

About FirstRain

FirstRain is a Business Monitoring Engine™ that helps Marketing, Sales, Finance and Knowledge Management professionals ensure they never miss critical events impacting their industry, company and business. FirstRain’s patented semantic categorization technology instantly cuts through the clutter of consumer Web content, delivering only highly relevant content from the business Web to individuals or whole enterprises. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor’s), FactSet Research Systems,, Mergent, Seeking Alpha, and FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, please visit


Jordy Brazier, FirstRain, Inc., 650-356-9044 (Tel), 650-571-5367 (Fax)

FirstRain, Inc
1510 Fashion Island Blvd Suite 120,
San Mateo, CA 94404

Larissa Gschwandtner, Selling Power, Inc., 713-874-0898 (Tel), 540-752-7001 (Fax)

Selling Power Inc.
PO Box 5467,
Fredericksburg, VA 22403