Webcasts for Marketing and Sales Professionals to Demonstrate the Revenue-Generating Power of Strategic Customer and Market Intelligence Using the Web As Your Database | FirstRain

Webcasts for Marketing and Sales Professionals to Demonstrate the Revenue-Generating Power of Strategic Customer and Market Intelligence Using the Web As Your Database

Register to Hear FirstRain CEO Penny Herscher June 15 and June 17, 2010

San Mateo, California, June 2, 2010 – FirstRain Inc., a technology leader in intelligent business search, announced that CEO Penny Herscher will participate in two free webcasts to inform marketing and sales professionals on the wealth of strategic customer and market intelligence that can be found online with the powerful FirstRain software application. Using advanced, proprietary technologies, FirstRain quickly and efficiently delivers well-structured, valuable intelligence that can speed the sales cycle and drive revenue growth.

The webcast for marketing professionals is scheduled for June 15 at 12:30 p.m. Eastern time. The webcast for sales professionals is scheduled for June 17 at 2:00 p.m. Eastern time. Both webcasts are available free of charge to the public.

Webcast Event For Marketing Professionals

CMO Club Roundtable Discussion:
How Do Top Marketing Teams Use Up-to-the-Minute Intelligence to Accelerate Revenue?

Date: June 15, 2010
Time: 9:30am PDT or 12:30pm EDT
Registration Link: https://www1.gotomeeting.com/register/827670465
Webcast link: https://firstrain.com/resources/

Hosted by Pete Krainik, founder of The CMO Club, a peer-to-peer network of more than 700 top marketing executives and chief marketing officers, the discussion with Penny Herscher will focus on how to create deeper, more effective market views based on relevant information about people, industry trends, events, relationships and the competition.

Top marketing teams build successful strategies on a superior understanding of the changes and trends impacting their business. Developing a superior understanding requires up-to-the-minute intelligence on the complex network of companies in a market. FirstRain enables marketing professionals to dynamically track companies, products, competitors, management team changes, customers, trends and hot topics. In-depth information is filtered from the full breadth of industry sources, including blogs, and delivered regularly in well-structured reports via email or by RSS feed to a mobile device or intranet.

In the webcast, marketing professionals will learn how to:

  • Set up accurate reports on markets, customers and competitors that provide up-to-the minute intelligence on trends and events;
  • Identify anomalies and leading indicators of opportunities that can accelerate revenue generation;
  • Prepare vital information for client meetings in minutes, saving hours of research.

Webcast Event For Sales Professionals

How to Use Customer Knowledge to Generate More Sales

Date: June 17, 2010
Time: 11:00am PDT or 2:00pm EDT
Registration Link: https://www.sellingpower.com/webinars2/2010/06/17/firstrain/
Webcast link: https://firstrain.com/resources/

Hosted by Gerhard Gschwandtner, CEO of Selling Power, a top industry resource for more than 420,000 sales leaders, the discussion with Penny Herscher will focus on how to capture and use intelligence on people, events, relationships and competition to generate revenue.

Every company has “rainmakers” who sell more to major accounts than the rest of the sales team. Rainmakers typically have a better feel for the flow of money into a business or market that is based on superior customer knowledge. FirstRain’s intelligent business search applications provide invaluable sales intelligence about customers, prospects, partners and competitors. It can help build the superior customer knowledge needed to dramatically accelerate the sales cycle and drive increased sales.

In the webcast, sales professionals will learn how to:

  • Use intelligent business search to plan a sales campaign, spot emerging risks and opportunities and better understand competitors;
  • Learn in real time about management changes, even when they are not officially announced;
  • Set sales triggers that can provide a reason to call customers and prospects and open the door to meaningful conversations about significant opportunities;
  • Prepare the most vital information for client meetings in minutes, saving hours of online searching.

About FirstRain

FirstRain provides a new and unique way for business professionals to leverage search technology and analytics as part of their intelligence gathering process. FirstRain intelligent business search analyzes and filters the most valuable information from the web about companies, management, markets and trends. By pulling information from across the web, FirstRain’s technology can quickly reveal interesting and useful analytics that signal opportunities for sales, marketing, competitive intelligence, finance and investment management professionals. Partners include leading research platforms such as Capital IQ (a division of Standard & Poor’s), Code: Red, FactSet Research Systems, Mergent, and Wall Street On Demand. FirstRain is a privately held company headquartered in San Mateo, California, with additional offices in New York, and Gurgaon, India. For more information, contact FirstRain at firstrain.com.