For Sales | FirstRain

Boost Sales Effectiveness

Close More Deals With Noise-Free, Highly-Relevant Account Insights Delivered Right To Your Reps

Become Experts
On Every Account

Automate And Elevate Your Pre-Call Research With AI To Give Your Reps Deep Knowledge On Every Account, Instantly

A successful sales strategy requires that reps speak with authority on every account. Usually, this means conducting extensive, time-consuming research before each call – a process that often leaves reps feeling overwhelmed and unproductive.

What if you could eliminate overwhelming
pre-call research altogether?

FirstRain does the work for you – using machine learning algorithms to cut through the noise and identify high-quality, high-trust intelligence relevant to your accounts.

These insights are then delivered directly to your sales reps, helping them become instant experts on prospects, accounts, industries, competitors and more. Not only will reps look like experts on every call, but they will be free to spend more time doing what they do best – selling.

Solve Your Biggest
Sales Challenges

Empower Your Sales Reps With Best-In-Class
Insights That Help Them Win More Deals

No More Missed
Opportunities (Or Threats)

FirstRain provides the broadest scope of business sources available anywhere. And with each source evaluated on both quality and trustworthiness, the risk of missing important threats and opportunities is reduced significantly.

Research Time

FirstRain’s InsightFilter™ technology uses customized machine learning algorithms to scan more than 600,000 documents per day. The most important, actionable insights are delivered directly to your sales reps – saving time, reducing frustration and boosting morale.

Close Deals

FirstRain provides sales reps with daily “Trigger” insights on each account to facilitate periodic outreach. Accompanied by relevant industry- and company-specific insights, the daily triggers enhance conversations and facilitate steady progression of accounts through your pipeline.


FirstRain is pre-built for a SalesForce integration so you get full CRM capabilities right out of the box. No SalesForce? No problem. The FirstRain platform boasts an open API that enables flexible integrations with the platforms you love.

Filtering Options

Easily find the insights that matter most to you by building your own InsightChannel. Custom filtering options empower each user to narrow or widen the range of relevancy-scored insights delivered to them.

Meeting Prep

FirstRain’s mobile app InsightAlert syncs with users’ iOS or Android device calendars. It pushes an alert to the user’s chosen device 30 minutes before each scheduled meeting, sharing the latest insights relevant to the appropriate account.

Harness The Combined Power Of AI Technology And Human Intelligence

FirstRain’s Groundbreaking 3-Step Approach Delivers Sales Intelligence That Can’t Be Beat

Step One: AI-Powered Source Discovery

FirstRain’s proprietary technology continuously scans websites worldwide – providing the broadest range of business content sources available. With over 60,000 global sources and counting, FirstRain’s breadth of data coverage is unmatched.

Step Two: SourceRank QA™

When it comes to making judgements on the quality and trustworthiness of a content source, we know there is no substitute for human intelligence. So, in step two, dedicated FirstRain analysts manually evaluate and rank each and every source. This high-touch process ensures that our algorithms assign the proper weight to insights from each source.

Step Three: InsightFilter™

FirstRain InsightFilter™ uses cutting-edge robotic process automation technology to detect, aggregate and deduplicate the quality-ranked articles and documents in near real-time. Then, using a combination of advanced entity detection algorithms and natural language processing technology, a relevance score is assigned to each piece of content.

High-quality, highly-relevant insights are then categorized, prioritized, and delivered directly to your team.

Ready To Win More Deals?

With high-quality, actionable insights always at their fingertips, your sales reps will be instant experts on every account. See the difference FirstRain can make.